Padel, kitesurf, tennis (and more). The region’s ideas for sports tourism

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Orsomarso: «Contributions of up to 100 thousand euros for twenty events. That is why we aim to increase flows in the low season”

Posted on: 05/14/2022 – 11:22 am

Padel, kitesurf, tennis (and more).  The region's ideas for sports tourism

CATANZARO “Thanks to a calendar of 20 non-professional competitive sporting events, from skiing to paddle tennis, from kitesurfing to tennis, fans of different sports will come from all Italian regions and will have the opportunity to discover Calabria. This will allow us to deseasonalise the tourist offer and qualify the presences with a heterogeneous target and generally with high spending».
This is stated by the regional tourism councilor Fausto Orsomarso after the publication of the decree approving the result of the evaluation of the applications related to the public call for the granting of subsidies for large tourist events of a sporting nature.
«With this initiative – explains Orsomarso – we support 20 events with a contribution of up to 100 thousand euros that will serve to support the organization, promotion and testimonials. During the week we will bring together the associations that have promoted the events to define a single and integrated program that will allow us to increase tourist flows in the low season. In Calabria we have sun 340 days a year, so we must aim to have a presence well beyond the months of July and August. Tourism generated 12 percent of GDP before Covid, our goal is to reach 20-25 percent to create jobs. With the General Estates of Tourism we have drawn up a program bringing together the agents, the mayors, all the actors in the sector, to create a three-year plan with which we have rethought our way of welcoming. But we have already launched many initiatives that have given us a great image return, I am thinking of the success of Jovanotti in Scilla and Gerace with his video clip, in the Giro d’Italia of which the region was an official sponsor as well as having hosted the Palmi, Scalea and Diamante scenarios. To these – finally says the Councilor for Tourism – other appointments will be added. We have also published the public notice for the granting of contributions to the Municipalities by law 13 to make tourist animation and organize events in favor of the artists and the local organization: they are contributions of up to 6 thousand euros, but the idea is to push the municipalities to join. pool resources and organize more important and attractive events”.

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