The final of the NFL, the professional league of American football, is the event that no fan in the USA (and beyond) can miss. From the match to the halftime show with world music stars, that’s why it’s a special night
It is the most anticipated sporting event in the United States, a show followed by millions and millions of spectators and around which billions of dollars revolve: it is the Super Bowl, the final of the NFL, which in 2022 will be played in the SoFi Stadium in Inglewood (California), on the night of February 13-14. Star players on the court, international music stars performing at halftime, 30-second commercials costing $7 million, and much more – that’s why America stops by for this event.
What is the Super Bowl?
Super Bowl, between sport and pop culture: the event that drives the US crazy
From a strictly sporting point of view, the Super Bowl is nothing more than the final of the NFL, an acronym for the National Football League, the professional football league. A league founded in 1920 and that in 1922 adopted the name by which it is known today. Specifically, it is about the challenge between the two teams that have won, in turn, the two conferences that make up the NFL, namely the American Football Conference and the National Football Conference. There are 16 professional teams that participate in each conference and play each other during the regular season. At the end of the season, the teams that have won their conference and the top two runners-up are guaranteed access to the playoffs. At the end of the playoffs, the finals of the two conferences are scheduled: the winning teams access the Super Bowl.
The final of 2022
In 2022, the 56th edition of the NFL championship game will be played between the champions of the National Football Conference, the Los Angeles Rams, and those of the American Football Conference, the Cincinnati Bengals. Whoever wins will pick up the legacy of the Tampa Bay Buccaneers, who triumphed in the 2021 edition.
The Tiffany Trophy
Austin Powers, Doctor Evil return for a Super Bowl commercial
Like every year, the Vince Lombardi Trophy is up for grabs. The trophy is named after an Italian-born coach who won two consecutive Super Bowls with the Green Bay Packers in 1966 and 1967. The cup, since 1967, has been made by Tiffany, is all silver, and depicts a football on the initial position. It weighs just over 3 kilos and its value is around 25 thousand dollars. The champions also receive 150 white gold and diamond league rings that are distributed among the team, coach, managers and staff.
Beyond the sporting importance of the Nfl final, the Super Bowl is one of the most anticipated shows of the year also and above all for its famous halftime show: the interval musical show (L’HALFTIME SHOW 2021 – LO SPOT DELL’ HALFTIME SHOWS 2022). The biggest stars and the most famous world music groups have performed over the years at the end of the first half of the match. An interval of about 20 minutes in which the playing field is transformed into a pyrotechnic stage ready for the performances of the stars. Memorable, for example, was Michael Jackson’s performance in 1993 in Pasadena: for American critics, it was the half-time that marked a “before” and an “after”. The spectacularization of the interval and the conception that we have today of the show derive from that January 31, with the “King of Pop” capable of capturing the attention of the whole world. In the following years there are Diana Ross, the Blues Brothers, the Rolling Stones, Madonna, Bruce Springsteen, the performance defined as “outrageous” by Janet Jackson and Justin Timberlake, those of Beyoncé, Coldplay and the record-breaking performances of Lady Gaga and Katy. perry Among other things, it should be remembered that no artist is paid for the halftime show, but the media impact of the event is so great that it is unlikely that the stars desist from the invitation of the organizers (and when they do, the reasons are non-economic). During the 2017 show, for example, Lady Gaga recorded more than 23,000 downloads, more than 1,000% compared to the previous day. This year Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will perform.
Advertising, up to 7 million for 30 seconds of commercials
Super Bowl 2022, the beautiful Halftime Show commercial. VIDEO
As in any self-respecting media event, even more so if it takes place in the United States, around the Super Bowl billing and dollars reach extraordinary figures. Soccer is supposed to be the sport most loved by Americans, even more than NBA basketball or NHL hockey: the championship game is followed on average by more than 100 million viewers, which becomes more of 170 if we take into account the televisions illuminated outside. the states. For the 2022 edition, some advertising slots during the event reached $7 million for 30 seconds of broadcast.
If companies are paying millions of dollars for a few seconds of advertising, the price fans pay for Super Bowl tickets is no less. CNN, in early February reported how the average price of a ticket had hit $10,427 on the SeatGeek presale site. On the StubHub portal, the cost was $9,800. The cheapest? 7 thousand dollars.
Food and Drink: Super Bowl Billing
Not just ads and tickets: There’s also a “must” in the context of the Super Bowl when it comes to food and drink. According Forbes, only during Thanksgiving (WHAT IS) Americans eat more than during the NFL championship game. In recent editions it has been estimated that US residents have ordered 12.5 million pizzas for an average cost of $26 per order. Chicken wings are even more in demand: more than 1.3 billion have been purchased. There are also excellent sales of nachos and avocado, necessary for the beloved guacamole. Impressive figures that do not exclude beer: 1,230 million liters consumed on average in recent years.